Red Door Design
Creating a brand identity for an interior design firm
Brand identity
I worked as a part-time Graphic Designer with Red Door Design for about 2 years. In this role, I translated their distinctive interior design style, known for its blend of contemporary and bohemian aesthetics, into cohesive branding, engaging social media content, and various physical collaterals. This experience allowed me to creatively interpret and extend their unique design language across multiple platforms, ensuring a consistent and compelling brand presence.
Red Door Design is an interior design firm based in Bangalore, India, specialising in boutique residential spaces. They're known for their unique style that effortlessly mixes contemporary vibes with boho charm, creating homes that are as stylish as they are cozy.
To come up with the colour palette, I conducted site visits to the projects the studio was working on and noticed that they tend to use a lot of neutral tones with colourful accents that pop. So, I decided to do the same with their brand colours, using the red from their characteristic studio door as an accent colour along with neutral tones that were commonly used by them on projects.
The logo I designed draws inspiration from their contemporary design style and the eye-catching red door that sets their studio apart from the surrounding buildings.
The Studio needed several collaterals such as letterheads, invoices, business cards, etc. for their design firm as well as their sister brand Studio Red Door, their home decor store.
Learnings
Early Career Insight: Gained invaluable early career experience by working with Red Door Design before formal design education, which was crucial in shaping my design journey.
Foundation Building: Acquired essential design principles—colour theory, proportion, spacing, and layout—in a real-world context, laying a strong foundation for future projects.
Skill Enhancement: Developed and refined technical skills, and learned to appreciate the subtleties and impact of effective design through practical application.
Personal Connection: Realised the importance of early projects in building confidence and fostering a deep personal connection to my work.
Career Foundation: Recognised the significant role of this experience in providing a solid base for my ongoing growth and advancement in the design field.
